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On Monday February 9th afternoon Hardy Kuhn, Natarajan Devaraj, Naveen Bettathpura and I set out from SAP Labs Bengaluru, to meet Ajax Fiori

Mid-sized SAP customer implemented SAP CRM by leveraging the CRM RDS

Ajax-Fiori was established in 1992 as a joint venture company with Fiori S.p.A Italy, for manufacturing Self-Loading Mobile Concrete Mixer. Ajax Fiori promises to deliver concreting solutions through its equipment, which batches, mixes, transports and places concrete wherever the need is. For more information, take a look at Ajax’s website:
Ajax Fiori is located in North Bengaluru, which is a good two hour drive from the SAP Labs campus. We met Mr. Jacob John, the son of the founder and a Director of the company as well as personnel from Ajax Fiori Business System Group and SAP CRM implementation team from JK Consultants, an SAP implementation partner.
Mr. Jacob was not only extremely warm and welcoming, he was also equally glad about the fact that SAP executives from SAP Solution Packaging took time to visit him in person and engaging in an open and frank conversation on Ajax’s CRM journey and the relevant SAP CRM Best Practices content.

Ajax Fiori mastered the CRM journey with RDS successfully

Ajax was very glad about the smooth jumpstart with having CRM RDS. Nonetheless, they had teething problems adopting the SAP CRM solution in some aspects, especially the integration with ECC modules. Some needed information was missing or not found. However after having crossed the obstacles and with the growing learning curve of the implementation partner, now they strongly feel that the productive SAP CRM solution is providing immense value across all of Ajax’s business units.
Ajax also raised specific points and desires on certain CRM functionalities and processes to make the life of mid-sized companies simpler. For instance they wish some guidance or proposals on “where to create and to maintain Business Partners” as they didn´t find any information. All this feedback was presented very passionate by Mr. Jacob John and is very valuable to me and our team.

Ajax was very happy to be given an opportunity to provide pointed feedback on their SAP CRM solution to SAP. They really liked SAP’s proactive focus on customer centricity.

The meeting ended with both the parties identifying the next steps to address Ajax’s specific technical queries and ensure their continuous success along the CRM journey.

Overall it was a highly fruitful visit, generating a good learning experience to me and SAP.

Matthias Schmitt

Vice President

Global Head of Solution Build for Bus. Analytics / HANA

Global Head of Solution Build for Customer Engagement & Commerce Packages