With our 1702 release we significantly enhance and simplify our capabilites to predict the best action and the right communication channel in marketing automation campaigns. Marketing experts can now assign rules on every action or follow-up trigger in a campaign in order to choose the right action or channel for each contact at the right point in time.
Use segmentation to define the filter conditions (as Live Target Groups)
Use predictive scores to define filter conditions
Decide within the very same campaign which channel or action to use for which contact
Real-time filtering during campaign execution e.g. exclude contact if shopping cart is closed
With this you can greatly increase flexibility to predict best action and accordingly route contacts during campaign automation.