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Retail’s biggest event, The National Retail Federation (NRF)’s Big Show, is just around the corner.

As the world’s largest retail trade association, NRF represents all types of retailers from the United States and over 45 countries worldwide. Retail is a leading employment sector in many countries, supporting one in four jobs in the U.S. alone, or 42 million working Americans, and accounting for nearly 15% jobs and over 11% of GDP in the E.U. But it’s changing fast.

During this event, we will be leading thoughtful conversations with industry leaders and retail experts to explore insights into the latest trends in the retail space, including:

  • Changing technologies - how the rise of connected devices and a digitized supply chain will affect the way retailers do business in the future

  • Customer expectations - how to stay ahead of your customer needs and learn what they are, even before they know it themselves

  • Personalization - giving customers personalized options at the exact time and place they need them most

  • Future of Retail - food / fashion / manufacturing / agriculture - learning how to adapt to the changing tides in multiple industries, and how the future of retail will be impacted by those changes

Join us at NRF to hear presentations by SAP customers like Pets at Home, ALDO, Maui Jim, Lojas Marisa.

And don’t forget to look for our “Birds of a Feather” sessions, where you can meet face to face with SAP customers like you.

As a leader in innovative technology for retailers, SAP is thrilled to be a part of this exciting event again this year. We believe in giving consumers the products, information, and personalized shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software. We harness real-time customer and point of sale insights, reach shoppers across all channels (that includes mobile!), and achieve the visibility you need to optimize everything from merchandising to supply chain. NRF gives us an amazing platform to share our expert retail industry insights while demonstrating our powerful digital software.

If you are a retailer looking to reimagine your business as a living system that can sense, respond, and adapt to customers’ needs, we hope you’ll join us at NRF 2017 in NYC, January 15-17. Get a start on your New Year’s resolutions and schedule your visit to SAP Booth 1921 at NRF now. See you there!

Visit for more information