Customer Relationship Management Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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Product and Topic Expert
Product and Topic Expert

This time of year, there's so much to do! If one of the items on your holiday checklist is to expand your SAP CX product knowledge, here's an easy way to do it without taking time away from all your other year-end tasks. Most of our SAP CX products have free short, easily digestible videos on all levels, from beginner to advanced, on OpenSAP Microlearning . You can browse a product overview, and if something catches your eye, you can step in for a deeper dive. All of these videos are less than ten minutes long, and most of them are less than five minutes, but they pack a lot of information into a short time. Think of it as doing a little holiday window shopping!

Want to check out the whole list of videos? We made it into a Playlist!


SAP Customer Data

SAP Customer Data Cloud solutions include features for trust, security, and compliance in the cloud. A great place to start is this video walkthrough, Getting Started with Customer Data Cloud Solution, where you'll learn about the three solutions offered by SAP Customer Data Cloud: CIAM for B2C, CIAM for B2B and Enterprise Consent and Preference Management.

SAP Customer Data Platform is the newest product in the SAP Customer Data umbrella, so this is a great time to get your learn on! In this Quick Demo, we take you inside the platform with a practical use case to demonstrate its features and functionalities.


SAP Sales Cloud supports customer-centric sales engagements by providing automation of core sales processes, like lead and opportunity management, as well as intelligent recommendations and analytics. And what better place to start browsing than this SAP Sales Cloud Solution Demo? You will see features like homepage, lead scoring, converting leads to opportunity, influencer map, mobile features and more.

SAP CPQ is a sales solution that empowers your sales team and partners with the ability to offer complex product configurations, optimized pricing, accurate quotes, and custom proposals. Introducing SAP CPQ is a great place to explore a high-level overview of the features, capabilities, and benefits of this world-class solution.


SAP Service Cloud helps businesses prevent customer churn, increase customer loyalty and provide the customer with the ease of service no matter how they prefer to interact. SAP Service Cloud Core Features will show you what it's all about, including service channels, customer hub and ticket management with the help of a short product demo.


 Getting Started with SAP Commerce Cloud is a great place to start with SAP Commerce Cloud! In less than 5 minutes, you'll get a high level overview and some ideas on which direction to go next.

SAP Upscale Commerce is a configurable, cloud native, multi-tenant SaaS solution with an industry focus on Specialty Retail.  See what it looks like with Getting Started with SAP Upscale Commerce and learn the first steps to take in a new Upscale tenant in a clear narrated walkthrough.

Project "Spartacus" is an open-source JavaScript storefront designed especially for SAP Commercew Cloud.  It’s customizable and extendable, helping you to swiftly create engaging user experiences while achieving branding and functionality requirements. Check out this ten minute video on Getting Started with Spartacus narrated by Product Manager Bill Marcott.


SAP Marketing Cloud is a cross-industry solution that enables marketing and sales teams to understand the real-time intent of each customer and dynamically deliver individualized and relevant experiences across channels. Sounds sophisticated? It is! But you can try it on for size with this QuickGuide Introduction. You'll learn about the key capabilities and benefits and see some examples of how our customers use the solution.

SAP Emarsys Customer Engagement is our newest member of the SAP CX collection, so if you haven't seen it yet, start with this short Product Overview to see an example of how a client uses Emarsys to win back a churning customer.

Integration and Extensibility

SAP Extension Suite for Customer Experience is a lightweight yet powerful technology layer which infuses SAP Customer Experience solutions with agility, openness and extensibility and enables you to effortlessly design and deliver amazing customer experiences. See how it looks like with this two part series introducing the SAP Extension Suite and learn different features about the SAP Extension Suite.

SAP Integration Suite for Customer Experience provides a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience. Experts perform integration related monitoring, configuration, implementation or support for maintaining integrated landscapes. Getting Started with Integrations is a playlist containing a set of videos for each SAP CX product. This is a great place to get to know the major integration features related to the major SAP Customer Experience Solutions.