Customer Relationship Management Blogs by SAP
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Product and Topic Expert
Product and Topic Expert

Customer Relationship Management (CRM) is a crucial element of any business. Whether it’s marketing, sales, or aftercare service, your customer must feel like they are number one on your priority list. If one of your existing or potential customers is presented with two almost identical products or services with similar cost, the key to winning the deal could be your customer engagement and commerce strategy. With an increased amount of competition in today’s business world, the difference between your company winning the deal over a competitor could be down to the opportunities you create and your customer service offering. You need to stay ahead and have the latest information available immediately. Life is busy and customers don’t want to wait on hold while you to find their details or previous notes. They want a smooth and fast resolution, whether it’s sales or aftercare.

This is why it’s a must for businesses to take their customer relationship management system to the cloud!

We are happy to announce a new openSAP course, Experience SAP Cloud for Customer, beginning September 9. SAP Cloud for Customer is SAP’s CRM cloud solutions offering, with a range of functions available such as account and management intelligence, knowledge base & customer support portal, opportunity management & insights, real-time actionable analytics, and much more. From a technical perspective, SAP Cloud for Customer offers APIs & SDK, back office integration, mobility & offline access, amongst other technical offerings.

This course was previously delivered as a classroom workshop for SAP Partners by the SAP Cloud for Customer product team. Due to high demand, the course has been created as an online offering and will be delivered on openSAP and will run for a three week period. There will be six areas covered in this course, starting with an overview of the SAP Cloud for Customer portfolio including the general consumer engagement and commerce strategy. Participants will get a functional overview of sales, service, marketing including mobility, collaboration, and analytics, along with industry solutions such as consumer products, insurance, retail, and others.

Participants will also get some hands-on experience to explore the new age of customer engagement and commerce solution with exercises on SAP Cloud for Customer. In the final week, the technical set up will be explained including integration scenarios, architecture, and extensibility including key user tools with SAP Cloud Applications Studio and SAP HANA Cloud Platform.

Experience SAP Cloud for Customer is aimed at the following groups:

  • Business decision makers in the area of sales, service, social media, and marketing
  • Application and technology consultants
  • Enterprise and IT architects
  • Application developers
  • All others interested in SAP Cloud for Customer

If you’re interested in learning more about SAP Cloud for Customer, sign up for this free course today. The course begins September 9 and is open to everyone interested in learning about SAP’s CRM cloud solutions. All you need to sign up is a valid email address.

We look forward to seeing you on board!

Other courses now open for enrollment on openSAP

Sustainability and Business Innovation (Repeat)

Software Development on SAP HANA (SPS 09)

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