Last week, in part one of my mini-blog series about the new features in the Emarsys Spring Release, I discussed how the new Personalisation and Segmentation updates will make it even easier for marketers to build build long-term, trusting relationships.
That leads on nicely to this weeks updates, which are focused around.... LOYALTY!
With economic pressures becoming almost insurmountable for some, its no wonder we're seeing consumers beginning to tighten their purse strings.
Never has it been more important that we nurture our existing customer base to ensure they remain loyal to our brands.
That's why we've updated our loyalty program to allow you to create better experiences and retain your customers, so they’ll keep coming back.
You can now split loyalty points more intentionally using these options:
Points (both status points and points to spend)*
Status Points Only
Points to Spend Only
This means that you have increased flexibility in the way you award points.
2. More Insights
With our new Voucher Analytics, you'll find graphs that give you insights into how many vouchers your loyalty members have earned, and how many have been viewed by eligible loyalty members through their Loyalty Wallets.
You now have the ability to configure the sales data import for Loyalty. Under Loyalty Configuration, click the Sales Data Import tab. This means greater independence for you and swifter time to value, as you can take your data in hand, import it, and start putting it to use right away.