Dynamically exclude contacts from campaigns with flexible suppression rules

[jan_matthes]

As enhancement to our permission marketing engine we provide with 1702 Hybris Marketing Cloud*) the ability to define multiple rules which exclude contacts from being contacted.

• Define suppression rules based on contact, interaction or campaign data e.g.:
  
  
  
  • Contacts which are marked as “do not contact”
  
  
  • Campaigns which are from business area XYZ
  
  
  • Number of mail interactions within last 15 days >25
  
  
  
  


• Contacts get excluded from any campaign execution if they meet the criteria


• Suppressions are tracked per contact and are part of campaign success analytics


• BADI for onpremise & SAP Hybris Marketing Cloud.

With this our customers get even more flexible & dynamic business rules which exclude contacts from being contacted.

Here you can learn more on permission marketing and see how this works in detail:



 

*) Only available for Marketing Cloud in 1702. On premise customers can build suppressions rules with BADI