Customer Relationship Management Blogs by Members
Find insights on SAP CRM and other customer relationship management products and topics in blog posts from community members and share your own perspective.
Showing results for 
Search instead for 
Did you mean: 
SAP Hybris Marketing Cloud Integration with Salesforce

Usually, companies use Marketing cloud to streamline, automate, and measure marketing tasks and workflows and to schedule and track marketing campaign especially email campaigns and mass business-to-customer communications. Companies typically use CRM to manage sales activities: all their interactions with current and prospective customers. The challenge then is to integrate and sync the information both ways, so that the marketing team knows what’s going on in sales, and the sales and customer service teams are well aware of the marketing history of each prospect or customer.

Advantco provides a seamless integration between the Marketing Processes of SAP Hybris and the Sales Processes of SFDC to leverage business value by non-silo approaches.

Business Challenges

  • Bring marketing data and sales documents in a context

  • Leverage context of marketing/sales relevant information for predictive analytics

  • Ensure seamless business process integration without disruption

 Business Benefits

  • Out of the box Sales Force technical integration

  • Cross LoB Marketing/Sales business process integration

  • Integration Monitoring by SAP Cloud Platform

  • Safeguarding of SFDC investment

  • Incorporates the best practices in integration

  • Pre-build scenarios to help accelerate your integration use cases

Advantco's integration package enables you to easily integrate business processes between Salesforce Sales Cloud and SAP Marketing Cloud.

It provides you with the following three pre-configured process integrations:

  • Replication of Salesforce Accounts to SAP Marketing Cloud

  • Replication of Salesforce Contacts to SAP Marketing Cloud

  • Automated handover of Marketing qualified leads from SAP Marketing Cloud to Salesforce Sales Cloud

This integration package helps you to implement the SAP Marketing Cloud Integration with Salesforce by a step by step procedure:

  • Set up connectivity between SAP Marketing Cloud and Salesforce

  • Configure Data mapping by templates for accounts, contacts, leads, and opportunities

In addition, the package can be extended with custom fields.

Return on investment:

  • Jump-start integration projects and quickly go-live with business integration scenarios

  • Deliver value faster by applying prepackaged graphical integration flows and mappings

  • Integrate processes and data in real time, mediated and bidirectional

  • Tested and validated solution

  • Save time, effort and money by using this package as an accelerator


Advantco's integration package helps companies streamline and fully automate their business processes. Companies further benefit from SAP Hybris and Salesforce integration by:

  • Savings time, effort and money by avoiding dual entry.

  • Minimizing data redundancies and errors caused by manual entry.

  • Quick decision making on newly available information.

1 Comment