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Harish_Vatsa
Active Contributor
Introduction
In recent years, augmented reality (AR) has been making waves in almost all industries including e-commerce. A tool that was once thought of as futuristic is now becoming a major tool in the e-commerce industry. It is being used to enhance online shopping experience and help customers make better purchase decisions. In this blog, we will be discussing how AR is changing the landscape of e-commerce.

What is augmented reality?
Augmented reality is a technology that adds a digital layer to the real world. It superimposes digital images, videos, or information on top of a view of the physical world. AR has been around for a while now, but it has gained popularity in recent years due to the widespread use of smartphones and AR-enabled devices.

How is augmented reality used in e-commerce?
AR technology is being used to enhance the online shopping experience. By integrating AR into e-commerce platforms, retailers can offer customers a unique and engaging shopping experience. Here are some ways in which AR is being used in e-commerce.

Virtual Try-On
One of the most popular uses of AR in e-commerce is virtual try-on. This technology allows customers to try on clothes, accessories, and even makeup virtually. Virtual try-on helps customers visualize how a product would look on them, which can help increase the chances of a successful purchase.

Visualizing the Product
AR can help customers see how a product would look in their homes or surroundings before they actually buy it. For instance, customers can use AR to visualize how a couch would look in their living room or how a product would look on their walls. Visualizing a product in context can help customers make better purchase decisions.

Interactive Product Demos
AR can also be used to create interactive product demos. Customers can use AR to explore the features and functions of a product. For example, an AR-enabled app can show how smart home devices can be integrated into a home’s existing setup.

Benefits of using AR in e-commerce
AR technology offers several benefits to both retailers and customers in the e-commerce industry. Here are some of them.

Increased Engagement
AR can help retailers create more engaging content, which can help attract and retain customers. AR experiences can help customers visualize products better, leading to increased engagement and interaction with the brand.

Better Purchase Decisions
AR can help customers make better purchase decisions by allowing them to try on products or visualize them in their homes or surroundings. With AR technology, customers can have a more accurate idea of what they are buying, leading to fewer returns and exchanges.

Competitive Advantage
AR technology can give retailers a competitive advantage. By offering customers an immersive shopping experience, retailers can differentiate themselves from competitors and increase sales.

Conclusion
AR technology is changing the landscape of e-commerce by enhancing the online shopping experience. Retailers are using AR to create more engaging content, help customers make better purchase decisions, and give themselves a competitive advantage. With the widespread adoption of AR-enabled devices, we can expect AR to become increasingly popular in the e-commerce industry in the coming years.

For more information, please check the below SAP links:

https://store.sap.com/dcp/en/product/display-0000059558_live_v1/3d-viewer-and-webar-for-sap-commerce...

https://store.sap.com/dcp/en/product/display-0000060810_live_v1/BridgeCommerce%20Augmented%20Reality...