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control/mask key contact/customer information in SAP Marketing UI

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Hi Expert,

For SAP marketing, is there any way to control what information is displayed at contact profile screen? Due to government regulation or company security/data protection policies, the key personal data such as name, mobile number, email address, data of birth, etc, are not allowed to be displayed to marketers who use the system.

If the contact/customer information are to be displayed at contact profile screen, then is there a way to mask the information? For example, masking name using star, “Adela ****”.

Same requirement applies other apps such as target group.



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Answers (2)

Answers (2)

Active Contributor

Hello Mingshi,

There is a development on Fiori UI going on to Mask the sensitive information.


Kunal Bansal

SAP Marketing Cloud - Consultant

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Is masking the PII data still in SAP's roadmap? Do we know when this will be implemented?