Control group in a trigger-based campaign

[mikhail_naumov2]

How can I have control group in a trigger-based campaign?

Looks like not possible within standard, any ideas for custom solution?

[KunalBansal]

Hello Mikhail,

Could you explain your requirement/scenario in details with screenshot if possible?

Regards,

Kunal

[mikhail_naumov2]

Hi Kunal,

The scenario is not implemented so I have no screenshots obviously.

Trigger campaign could be abandoned shopping basked or similar.

Analytical reports should look the same as for normal target group campaign - comparing behavior of customers who received the communication with ones who didn't.

[BACKESSI]

Hi Mikhail, Have you seen the latest answers? Have you visited the Influence tool? There already exists a similar request https://influence.sap.com/sap/ino/#/idea/209384. You can vote for it.

Please close this question, using the "Best answer" button or include additional info.

Kind regards, Silvia

[vineet_kaul]

Hi Mikhail,

As Kunal mentioned there is no control group as standard however you can achieve the functionality to restrict even for trigger base via the filter groups on send email actions. It is not exactly a control group but a filter group but should be able to get around your requirement.

Thanks

Vineet

[KunalBansal]

Dear Mikhail,

I discussed this scenario with development Product Owner and this scenario is not possible as of now in SAP Marketing Cloud!!

Please submit your idea of improvement to SAP Marketing Cloud so that your idea could be evaluated there.

Thank you.

Best Regards,
Kunal Bansal
SAP Marketing Consultant