With Google Analytics integration, is contacts' website navigation tracked forever?

[alessandroventuri]

I wonder if contacts that navigate in the website again after the first navigation from the email link with the sap outbound id, are still tracked in the future.

This scenario:

Integration is in place and working.

DAY 1

A contact receive an email from MC
Clicks on a link

Browse a website.

Query is executed

Data are retreived from GA in MC

DAY 2

Same contact search in Google the same website

Clicks on Google listing on website url

No sap outbound id parameter attached to url

Browse the website

Query is executed

New navigation data are retreived from GA in MC ?

[angelahlincy]

Hi Alessandro,

Thank you for reaching out.

In the scenario mentioned,

Day 1 : Data is retrieved from GA to SMC with SAP Outbound ID and those interactions are attributed to the same contact.

Day 2: The New Navigation Data will be attributed to the same Contact only if the contact is an identified contact (with user id as same as in SMC)

If the contact browses through the website and then log in as an identified contact (with user id same as in SMC), then the initial interactions before login are fetched in a Anonymous Contact and the later interactions are fetched and attributed to the identified contact. Later these two contacts can be merged using an application job for administrators called "Contacts: Match and Merge Contacts with Google Analytics Queries". Please check here for more details. SAP Help doc | Overview of Match and Merge Scenario