What is the new alternative to SAP Marketing campaign & campaign Cost Planning in S/4 world

[Former Member]

Hi Experts,

What is the new / future alternative to SAP CRM's Marketing campaign & campaign Cost Planning (Fund management & Budgeting sitting today on BW-BPS)?

When ECC box moves to S/4, BW moves to BW/4 , CRM is already broken across multiple SAP solutions. I am trying to find, where and how this CRM functionality to be achieved in future roadmap.

Looking forward for your expert inputs.

Regards,

[former_member226]

Hi,

You can use either SAP Marketing (OnPrem) or SAP Marketing Cloud to manage core CRM Marketing functionalities like Campaign Execution or cost planning. For more details, please check out the following videos to know more about their capabilities:

https://enable.cx.sap.com/media/Marketing+Planning+and+Performance+-+SAP+Marketing+Cloud/1_3dak83l9

https://enable.cx.sap.com/media/Marketing+Planning+and+Performance+Overview+-+SAP+Marketing+Cloud+-+...

BR

Saurabh