Use of CDC Screen-Sets in MKT Landing Pages

[jose_rangel]

Dear Community,

I'm trying to integrate the Screen-Sets from the Customer Data Cloud in the Landing Pages of the Marketing Cloud, but I haven't been able to customize the HTML Landing Pages to incorporate the CDC Screens.

The idea would be that a customer gets a newsletter with some links to landing pages that are integrated with the CDC directly. This way the data is saved directly in the CDC and afterwards this information is replicated to other services that are connected to the CDC, e.g. SAP Marketing Cloud.

Could anyone recommend me an approach to tackle this?

Thanks!

Best regards,

Jose

[former_member578703]

Hi Jose,

When integrating with SAP Customer Data Cloud, generally Marketing Cloud newsletters links will point to customer's CMS/e-Commerce pages (i.e. Commerce Cloud Page). This platform will already have an integration with Customer Data Cloud through one of the available GConnectors, SDKs, or in the case of SAP Commerce Cloud using the pre-built integration (1811).

This CMS/e-Commerce page would then expose Customer Data Cloud Screen-Sets to enable you to connect with your users (Lite Registration, Registration, Login). As you mentioned, data is saved in CDC and afterward replicated to Marketing Cloud and other systems, typically using IdentitySync. I hope this helps!

More info:

https://developers.gigya.com/display/GD/SAP+Marketing+Cloud

https://developers.gigya.com/display/GD/IdentitySync

[jose_rangel]

Hello Alejandro,

Thank you for you answer. I was on vacations and couldn't answer before.

I think the challenge in my case is that we are not using e-Commerce pages. We only have for this use case the Customer Data Cloud, Marketing Cloud and Sales Cloud. We still would like to connect the landing pages of MKT to the Screen-Sets within the CDC. Is this connection possible even without e-Commerce pages?

Best regards

Jose

[former_member578703]

Hi Jose,

Thanks for the clarification. I'm assuming you are hosting the Landing Pages within Marketing Cloud or Cloud Platform, as described in one of these articles:

https://blogs.sap.com/2019/05/15/introducing-the-new-landing-page-editor-in-sap-marketing-cloud/

https://www.sap.com/cxworks/article/433907287/Host_Your_Landing_Page_for_SAP_Marketing_Cloud_on_SAP_...

If that's the case, have you tried injecting the CDC Web SDK directly on the Landing Page? I see there are content blocks available in the Landing Page Editor such as HTML. Perhaps you could:

1. Load CDC Web SDK on the Landing page
2. Show the corresponding screen-set (i.e. Lite Registration screen)

https://developers.gigya.com/display/GD/Using+The+Web+SDK

https://developers.gigya.com/display/GD/accounts.showScreenSet+JS

As I mentioned in my previous answer, this is not a common approach (to host CDC on Marketing Cloud Landing Pages). Usually, CDC Screen-Sets are hosted on customer's website/app -initial touch point with users- (CMS/Single Page Application/Cloud Platform space/e-Commerce/Mobile app) and data is later synced to Marketing.

However, depending on how customizable these Landing pages are, the approach mentioned above (WebSDK) could be a solution for your use case. I hope this works.