Use golden record for merge contacts in C4C

[shabakov]

Hello!

Does SAP Marketing have a sign that contacts have been merged into one contact?

We want to use a golden record from SAP Marketing for deduplicate and merge contact in C4C.

How the best to achieve it?

[KunalBansal · Accepted solution]

Hello Konstantin, Joyca Vervinckt,

You can follow the following high-level approach:

1. Design and create a Custom Business Object (CBO) for storing all the details about every merge case
2. Implement the below BADI CUAN_MERGE_IC (Custom Logic/Badi for Contacts Merge) to write CBOs for merges
3. Then read/report on CBOs and export to C4C

To put it in a statement, try to implement the BadI and write information about the merge in extension fields (CBOs). These fields are available in the Contact API. However this it not an easy task and also the orchestration towards Sales Cloud will be complicated.

I hope you'll be able to execute from here. Please share us once you have achieved it.

Kind Regards,

Kunal Bansal

SAP Marketing Cloud, Consultant

[JoycaVervinckt]

Hi shabakov,

Did you implement such a scenario?

kunalkumar.bansal we are looking for the same. This is the scenario:

Sales Cloud sent a bunch of contacts to Marketing Cloud. Sales Cloud doesn't have the elaborate Match & Merge capabilities that Marketing Cloud has. So that bunch of contacts that were sent from Sales to Marketing, may have been merged in Marketing. It can be beneficial to let Sales Cloud "know" which contacts were merged. So that Sales Cloud may also get them merged.

Kr

Joyca

[KunalBansal]

I do understand your query now, basically, you are looking for a Synchronization between contacts in C4C and SMC.

For that, you need to know if Merge has been completed and Golden Record is created!

Let me discuss this with experts and get back to you.

Kunal

[shabakov]

Hello, Joyca

We have not implemented this scenario yet.

We are worked at architecture a little and think that it can work like this:

C4C get all modified contacts and then merges them if they have different C4C id in MKT (of course it can't be "one per contact").

Maybe we'll implement it later.

[KunalBansal]

Hello Konstantin,

Could you please elaborate to help us understand your scenario?

Kind Regards,

Kunal Bansal

SAP Marketing Cloud, Consultant