Unified data from CDC to Emarcys

[13129580]

Hello,

Me and my team are working on the integraiton between SAP CDC and Emarcys.

As we are a multibrand group, we have different B2C sites.
We want to have these sites in different site groups in the CDC architecture. Which means that a same user that registers on 2 sites would have 2 profiles in the CDC.

I would like to know if there is a way to unified the user profile of different database in CDC or Emarcys.

Thanks,

Guillaume

[former_member1011913]

Hello Guillaume,

While one Customer Data Cloud's (CDC) user base can represent users across multiple business entities (regions, countries, even brands), one Emarsys account (=tenant) should represent single area of business (typically brand, but it's also common having multiple Emarsys accounts/tenants for multiple countries). Whole Emarsys solution provides (besides engagement across multiple channels) personalisation service for product recommendation: Predict which considers all the products linked to the one Emarsys account (=tenant). If one Emarsys contained two or more areas of business, the Predict recommendation would present mix of both within one email. Then consumer engaging with e.g. chocolate brand would see in their mail e.g. clothe.

Emarsys isn't meant to represent "gold record", but rather listens to inputs and activities, creates contacts (=profiles) and engages with them. Referring to earlier comment, SAP Customer Data Platform (CDP) is the optimal solution for a golden record, Emarsys has a solid integration with not only CDC but also CDP (this productised connector does NOT use CPI or other flows, it's out-of-the-box solution for these two / three products).

If you share more about your use case, I can try to find better advice.

Regards, Dominik

[13129580]

Hello Dominik,

Thanks for your comment.

So you recommend to not use CPI as integration is easy in between these 3 products ?

Cheers,
Guillaume

[former_member1011913]

hello Guillaume,

in general, we recommend using the productised Connector between CDC and Emarsys. The Connector won't, however, support synchronisation from multiple CDC to one Emarsys. Emarsys is (especially in connector setup) passive receiver of data, doesn't change them (except mail + sms opt-in).

Kind regards,
Dominik

PS: here again link to the Connector's documentation.