trigger-based campaign for an interaction on an account, towards a contact?

[vervinckt_joyca]

Hi all,

Does anyone know if the following is possible in SAP Marketing Cloud?

If an interaction comes in on Account level,

is it possible to trigger an email to a contact (with a specific function) of that account?

Edit: clarification: within the email, I need to add personalized content with info from that interaction.

[CagriSenol · Accepted solution]

Hi @Joyca,

I have a workaround for the scenario. Unfortunately I don't know any standard solution for your scenario.

I would create a trigger to an open channel and send the Account id.

Within the Open Channel, I could query all related contacts info based on required filter, and create new interactions to those contacts.

And another trigger based campaign which listens this interaction will send the e-mail.

Regards,

Cagri

[vervinckt_joyca · Accepted solution]

Thanks Cagri,

Sounds interesting! And like a lot of work, since the interactions I'm talking about would also have product data in them, which I want to use within the email... so I'd need to pass on quite some information to the Open Channel and put it all back in into the new interaction on the contact level... but good to know that this could be done in that way!

[alessandroventuri · Accepted solution]

Hi Cagri,

I have the same requirement but at contact level. In this case the solution would be different?

Scenario: prize campaign

1. We sell machinery
2. Clients see a QR code attached on the machine cockpit
3. From it they get a link to a SAP MC landing page with a form
4. They enter their info to win a prize (name, email, company)

5. We want to receive an email with the submitted contact's info

How do we achieve 5.?

[isathore]

Hi Joyca,

I checked further and unfortunately, we don't yet provide this functionality, which is not an easy one. You are welcome to enter an influence request for this use case.

Best Regards

Isabelle

[vervinckt_joyca]

Thanks for confirming Isabelle.

I meanwhile made an influence request: https://influence.sap.com/sap/ino/#/idea/265880

[isathore]

Hi Joyca,

Are you using contact-to-account relationships?

Best Regards

Isabelle

[vervinckt_joyca]

Hi Isabelle,

Yes I am (well, on the test system. We will use it on prd once 2105 is live, as the cpi package for website integration still needs to get to the required V4 of the contact api that the contact-to-account relationships requires).

But I'm not sure how that feature helps.

The interaction is entered on the account level, so while we would be able to make a target group of all contacts (with function X) belonging to accounts on which there was an interaction; we still wouldn't be able to personalize the email content with information that is included in that interaction (like which products were bought in a sales order), even with contact-to-account relationships, or would we?