Tracking Short URL in SAP Marketing Cloud

[former_member536943]

Hello community,

We are facing the following issue:
We want to use "short urls" in the content studio which are embedded at images, links, ... . Background is, that we have markets where several countries have the same language. For example: DACH - DE, AT, CH.

In markets where multiple countries have the same language, we send a mailing to all contacts accessing the same language version. Therefore we use the Short URLs which then redirect the user to the appropriate country page when a link is clicked.

The problem when using short urls is, that no parameter data is passed forward to Google Analytics.

Is there any solution for that?

BR Christof

[KunalBansal · Accepted solution]

Hello christofblaickner,

Yes, that's standard behavior when you shorten the URL, as it loses the tracking parameter.

I am not aware of any workaround when using short url except to use the original url.

Thank you.

Best Regards,

Kunal Bansal, Senior Marketing Consultant

[former_member536943 · Accepted solution]

Hello kunalkumar.bansal,

thank you for the fast feedback.

Do you think that is technically possible at all to do some improvements on that? If yes, I would open up an influence.

BR Christof

[KunalBansal · Accepted solution]

As per my experience, I don't think it's possible to do so or even should be done mainly for security reasons!