Tracking of DOI confirmation e-mails in marketing cloud

[LukeSybit]

Dear SAP community,

I spent some time to find out the overall performance of confirmation e-mails which the marketing cloud sends out to all customers, who wanted to subscribe for our newsletters together with DOI process. In marketing cloud you can see how many confirmation emails were sent to them, but orther KPI´s (like open rate etc.) are not visible.

Do you know if there is a option in the system to see more details from confirmation e-mails?

Thanks in advance and kind regards,

Lukas Wissing

[SCHNEIDERT · Accepted solution]

Hi Lukas,

what do you think about building a report? In my opinion it should work if you build it based on the interactions and then use the "Campaign Content" field, which is the name of the confirmation email and so it is always the same for the same DOI mail. Then you could see how many emails are sent and opened by using the Interaction Type.

Maybe that's an approach for you.

BR Tobias

[LukeSybit · Accepted solution]

Good Morning schneidert ,

good point from your side, I will try it out.

Thanks,

Lukas