Hello there 😃
This document shows information on external surveys (it seems to be your scenario) and the recommendation is to always use 'persons' on the target groups. So, it seems that at least you should have a 'person' defined for these scenarios. This should be seen as an optimal approach should these external contacts evolve to customers/partners in the future. Also, this ensures that the needed system interactions occur as smooth as possible, maintaining all chronological information since its start). Okay?
Have a nice week ahead.
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