Segmentation using view with external data

[SauMaris]

Hi!

We are working on SAP Marketing sales case and are building a proof of concept. We don't want to upload all the data in the system, but we plan having a hana view reading data from a local BW.

Should that even work or we need to have a local data uploaded?

Regards,

Maris

[Former Member · Accepted solution]

Hi Maris,

I would not recommend to use segmentation via SDA (Smart Data access) or similar technologies. This could lead to bad performance user experience.

Please upload the data which is really needed for your marketing processes into SAP Marketing Cloud and align it to the data model of Marketing.

For other data you can use CBOs (Custom business objects).

This will also ensure that you can use all the marketing cloud functionalities...

BR

Maik

[SauMaris]

I don't know what technology BW experts are using but that is just needed for segmentation demonstration purposes using customer own data. So in theory this is possible, if needed for PoC purposes?

[former_member267312]

It is of course up to you how you want to integrate, however, as Maik already mentioned it is recommended to leverage the existing data model and (if needed) extend it and load the data into it.