Segmentation based on Firebase app navigation data - is it possibile?

[alessandroventuri]

I have implemented the Google Analytics Integration with SAP Marketing Cloud in order to be able to segment target groups based on web navigation.

Since users can also use a mobile app to interact with my properties and content, I wonder if I can get the same using data made available by Google Firebase, i.e. sending a targeted email to all app users that show interest for a product I sell by visualizing it in the app.

I can't find info on this, is it an integration not yet possibile?

Thanks!

[andreasfranz · Accepted solution]

Hi Alessandro,

afaik we do not have standard Integration for this. However I believe it is possible to send to usage data to Bigquery, from there you could try to User our Standard Integration.

But of course this will be implementation work.

best regards

Andreas Franz