Segment for Marketing Attributes of Contacts instead of Corporate Accounts

[SCHNEIDERT]

Hi Experts,

I would like to create a segment of all contacts that have a specific Marketing Attribute (Category) assigned.

For test purpose I assigned a value of a Attribute Category to a Contact. When opening the Segmentation (Segmentation Profile "All Contacts") I was not able to find the contact using the "Marketing Attribute Category" or the "Marketing Attribute" attribute.

After that I tested with a Corporate Account. I assigned the same Category with the same value to a Corporate Account. Opening the segmentation again and filtering for the Marketing Attribute Category, I'm now able to see two Contacts that are assigned to that Corporate Account.

So, by default it seems like Marketing Cloud only uses the Marketing Attribute Category on Corporate Account Level.

How is it possible to segment for the Marketing Attribute Categories of Contacts? I do not find it in the Data Source _SAP_CF_CE_CONTACT_IA_ERP_CUST

Does anybody have an idea?

Kind Regards

Tobias

[MarkusGrant · Accepted solution]

Hi schneidert ,

Did you try the data source SAP_CONTACT_ENGAGEMENT_IC_MA?

It seems to be working fine for one of my customers.

Kind Regards,

Markus

[SCHNEIDERT · Accepted solution]

Wow okay... I was sure that I tried and got the same result as before...

But you're right, that works! So sorry, it was my fault.

Thanks for your answer Markus!

BR Tobias

[former_member737455]

Hi schneidert

You could create a custom SAP HANA Calculation View to have this information at your segmentation object.
In my opinion you could also try to use this existing view and add it to your segmentation object:
CA_D_IC_MARKETING_ATTRIBUTES

The view has the following data fields:
CATEGORY_DESC
CATEGORY_KEY (Marketing Attribute Category)
MANDT (Client)
VALUE (Marketing Attribute)
IC_KEY (Contact Key)
IC_COMPANY_KEY (Company Key)

Use the IC_KEY to join the HANA view to your segmentation object.

[SCHNEIDERT]

Hi Christian,

thanks for your response. I hoped it would be possible without modeling a custom view again.

But okay, I'll try that way and open an improvement request in parallel.

Thanks again for the input that makes it easier 🙂

BR Tobias