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SAP MC not connected to analytics cloud email metrics
former_member10
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on ‎2022 Oct 06 5:33 PM
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- SAP Managed Tags
- SAP Marketing Cloud
Hello!
I am consulting a client who is using SAP MC to send emails, and I am trying to find out if the default open rate presented in standard reporting is calculated by UNIQUE OPENS or total opens.
I also wanted to know if SAP MC uses any filters to filter out bots and/or false opens from ESPs. I can't find this anywhere. We DO NOT have analytics cloud so this is straight out of the box SAP MC.
Please help!
Gina
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isathore
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‎2022 Oct 13
12:00 PM
Hi Gina,
Indeed.
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