SAP Markting Cloud permission marketing with purpose + channel

[AndrejBergant]

Hi,

we have a set of GDPR consents that are a combination of purpose and channel.

For example:

1. Purpose: Direct marketing. Channels: email, phone, regular post
2. Purpose: Newsletter. Channel: email
3. Purpose: NPS measurment. Channels: email, phone

How would you model this in SAP Marketing Cloud?

I wanted to use implicit permissions and store everything in subscriptions (one subscription for every combination of purpose + channel) but found out that subscriptions can only be used for emails.

And with the settings above we will definitily have contacts that only have a phone number and have consents for direct marketing for phone and NPS measurement for phone (for the same phone number).

Thank you,
Andrej

[AndrejBergant]

Hi,

thank you for the reply.

I'm aware this is currently not possible. I'm interested how to achieve it with current application options.
Since this is a pretty standard scenario when it comes to GDPR (consent having a purpose and a channel). And since SAP Marketing Cloud is a omni-channel markerting tool I assumed someone else had this problem before.

My solution ideas are:

1. Use custom field.
Pros: can easily manage it with a form
Cons: does not have history information

2. Use CBO
Pros: Has some history information if you turn on "System Administrative Data"
Cons: can not be managed by a form directly

Do you (or anybody else) see any other options or see any big flaws in the ones I'm thingink about?

Thanks,
Andrej

[former_member599277]

Dear Andrej,

This is the standard design - newsletter campaigns do support the email scenario only. This is documented in the online help as well:

Subscription-Enabled Campaigns

https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/latest/en-US/53c31b569ea7787fe10000000a...

Subscription enabled categories (for the newsletter scenario) do support Email medium only.

This is the current application design - I however found the following improvement request in the influence portal:

Subscription Check in Campaigns for all Channels

https://influence.sap.com/sap/ino/#/idea/214409

You can add the business case as documented in the following note:

2812948 - How To: Enhancement Request Process for SAP Marketing Cloud Using the Customer Influence Platform.

Best Regards,
SaravanaKumar M

[AndrejBergant]

Hi,

here is an example of a contact that has email and phone permissions.

He also has two subscriptions. One for Newsletter (2. Purpose: Newsletter. Channel: email) and one for survey (3. Purpose: NPS measurment. Channel: email).

Question is how to achieve the same for his phone number.
So that the contact will be able to unsubscribe from direct marketing over SMS (1. Purpose: Direct marketing. Channel: phone) and surveys over SMS (3. Purpose: NPS measurment. Channel: phone).

Does it make more sense now?

Thank you,
Andrej

[KunalBansal]

Hello Andrej,

Could you please explain the scenario with some screenshot so that I can help you.

Thank you.

Best Regards,

Kunal Bansal, SAP Marketing Consultant