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SAP Marketing Cloud - UTM parameters in SMS and Push notifications
stefansickert2
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on 2021 Jul 16 1:27 PM
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- SAP Managed Tags
- SAP Marketing Cloud
Hi community,
I was wondering if there is no way for SMS/Push in SMC Content Studio to add UTM parameters to used links? How did you solved unified tracking of links via different channels in SMC/SAC at your customers?
My first thoughts on that:
Middleware which translates UTM-logic, handover to link shortener, back to SINCH (or similar) and send out?
Goal: using same UTM logic for all channels and comparing the performance centralized in SAC.
Many thanks in advance! Best regards, Stefan
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