SAP Marketing Cloud: Unsubscribe newsletters when email is opt-out

[former_member558862]

I am currently facing some challenge in regards to permissions and subscriptions. We have some general email permission and below some newsletters. The email permission can be changed in the MC UI, from some opt-out landing page and also from some external system via API. When the email permission is opt-out, we would expect that all subscriptions are opt-out as well. This is also indicated by the UI.

Before changing the permission:

After opt-out email:

However, on a database level the subscriptions are not opt-out. This becomes an issue for us when the email permission is given again:

From our perspective, all newsletters should be unsubscribed at that point. When it comes to an opt-out from the external system, we could additionally unsubscribe the newsletters. This would be a workaround here to achieve the expected result.

Also in our landing page we could ensure that all subscriptions are removed when the page is confirmed by adding explicitly a permission for each of the subscriptions additionally to the email permission:

However, when some user changes the permission in the MC UI (e.g. because the customer called and told that he does not want to receive emails anymore) we can not guarantee that the user also unsubscribes all newsletters manually instead of just removing the email permission. From our business perspective it does not make sense to keep the subscriptions when the email permission is removed.

Is there some way to achieve the expected behavior when changes are made in the contact profile UI? The overrule logic does not help here in my opinion. Can we for example schedule some recurring job updating the subscriptions or implement any other logic (e.g. while contact update)?

If there is no way to implement this, we would probably have some way to go (even not nice). The email permission can only be given again from the external system via API. We could implement that the newsletters are unsubscribed in this case (if they are not directly subscribed).

Thanks for your expertise!