SAP Marketing Cloud Target Grous to GoogleAds MCC Account for multiple use possible?

[stefansickert2]

Hello,

We are currently running the standard google Ads integration between google and SAP Marketing Cloud via CPI.

Currently the behavior is as follows. The master google account (MCC) is stored in the CPI. Via the SMC you can now select the corresponding sub-accounts and transfer the data from the SMC via the campaign to the sub-account.

However, we would like to transfer the data to the main account, i.e. to the MMC. How can this be realized? Why? Because the customer wants to distribute the handed over target group to one or more sub-accounts of the google MCC account (and not creating 10 SMC campaigns for 10 sub-accounts.

Many thanks for any ideas, Best regards, Stefan

[angelahlincy · Accepted solution]

Hi Stefan,

Thank you for reaching out. In SAP Marketing Cloud, transferring audience is restricted to the Google Ads sub account. We don't have the provision to transfer SMC Target groups to the Google Ads Manager account (MCC).

Best Regards,

Angelah