SAP Marketing Cloud: Segment anonymous accounts

[former_member558862]

When I upload/import contacts I always directly link the corresponding account/company. If this account does not exist in the system, then a new account is created. However, this account does only contain the ID information then:

From my perspective this is just right and may also happen in the productive system since we apply some filter within the account integration.

Now I would like to somehow segment those contacts which have such a account assigned. I was wondering if I can segment on the name. The account profile displays 'Anonymous' as name but I suppose that this is just displayed if no name exists, right? At least I could only filter contacts by account name equal to '' and not equal to 'Anonymous'.

Can someone confirm this maybe?

[Katharinam · Accepted solution]

Hi chackbusch,

You could try to segment those contacts which have an „Anonymous“-Account assigned like this:

1. In the segmentation configuration select "Contacts" - "Contacts and Related Interactions" and set the attribute name „KNA1_NAME“ (Attribute Group: Accounts) as "Visible as Attribute".
2. Segment on the profile "All Contacts" and select "Accounts" - "Account". You should find an empty row that you can select, which should represent these „Anonymous“-Accounts.

Best Regards,

Katharina

[former_member558862 · Accepted solution]

Hey markertk,

alright - that was my approach which I was trying to explain. But good that you confirmed that! I mean this would also include regulary integrated accounts where just no name is maintained (and not only the ones from my use case), but in our system a name should always exist. So for us this will be fine I guess.

Thank you & best regards
Christian