SAP Marketing Cloud - is it possible to create custom KPI´s eg. unopened Emails

[former_member600860]

Hello all,

in the standard i can see KPI´s like opened emails or delivered messages.

But is it possible to create there custom KPI´s?

We wanted to see how many emails are not opened and how many emails are not delivered.

Thanks in advance!

BR,

Caro

[KunalBansal]

Hello Caro,

As per my knowledge and experience, I haven't come across this scenario.

I don't think this would be possible.

Thank you.

Kunal

[former_member9501]

Hi carostoe,

what is the business reason why you need to report on the "not opened" and "not delivered" KPIs?

I think in general, SAP Marketing Cloud is providing the industry-standard KPIs for email marketing. The KPIs you want to create are from a business point of view difficult to calculate:

• Not-opened emails: How do you want to calculate that? We have the number of emails that were opened (=where the tracking pixel was downloaded). However, we don't really know whether an email was not opened. Maybe the mail was opened but the customer prevented the downloading of the tracking pixel.
• Not-delivered emails: What do you mean with not-delivered? Emails that didn't make it to the ISP? Or emails that weren't placed to the inbox (e.g. ended up in spam)? We only know if an email was successfully handed over to the ISP. If the ISP then placed the email or did something else - we just don't know.

--> I think the meaningfulness of the two KPIs is limited.

Best Regards,
Frederik

[former_member600860]

Hi frederik_lipowsky,

sorry for may delay answer.

I have now found out that you can see in the APP "Analytics and Reporting" the key figure "not open emails" . However, I would like to have this key figure as a tile on the campaign like the kpi "opened emails" or "delivered messages".

Best Regards,

Caro

[shabakov]

Hello, Carolin!

I think it impossible, but you can easily create custom analytic query with calculated measure.