SAP Marketing Cloud integration to Lytics

[Former Member]

I'm evaluating SAP Marketing Cloud to be my marketing automation piece. I currently run Lytics. What integration options do I have to integrate SAP Marketing Cloud to CDP products like Lytics?

[former_member87164]

Hi Alicia,

SAP Marketing Cloud API integration

https://api.sap.com/package/SAPS4HANAMarketingCloud?section=Artifacts

I have gone through the Lytic API

https://learn.lytics.com/developing/api-docs/lytics-api both system talk each other

Br,

Kesahv

[maik_bosch]

Hi Alicia,

please have a look for the SAP Marketing CLoud OData APIs

https://help.sap.com/viewer/0f9408e4921e4ba3bb4a7a1f75f837a7/1908.500/en-US/672a497c82154a84bae6f62d...

Via those you can load external data into SAP Marketing CLoud.

For exporting data from SAP Marketing CLoud have a look at this blog:

https://blogs.sap.com/2018/12/06/options-to-integrate-third-party-outbound-channels-with-sap-marketi...

Best regards

Maik