SAP Marketing Cloud Google Ads Integration

[PietzschmannRob]

Hello Community,

i have read in the "What's new" for SAP Marketing Cloud 1905, that SAP will remove the functionality to create and push a Google Ads campaign from SAP Marketing Cloud.

What is the reason for this plan? Will there be an alternative for this use case?

Kind regards,

Robert

[former_member9501]

Hi xuebo.liang,

could you pls. comment on that?

Thank you and BR,
Frederik

[former_member353607 · Accepted solution]

Hi Robert, thanks for reaching out!

Most of our customers are using SAP Marketing Cloud Google Ads integration for two use cases:

1. Google Ads campaigns are created, activated and continuously optimized on Google side; then these Google campaigns are assigned to SAP Marketing Cloud campaigns so that success data can be fetched automatically
2. SAP Marketing Cloud target groups are transferred into Google as remarketing audiences in the Google Ads Shared Library; then these remarketing audiences can be added into Google Ads campaigns on Google side

Currently, for use case No.2, a Search Network Only Google Ads campaign must be created on Google side together with the target group transfer, which means fields such as ‘Daily Budget’, ‘Max CPC Bid’, ‘Ad Group Name’and ‘Keywords’need to be filled in. Customers do not want this overhead, do not want to be forced to create a campaign in Google for transferring an SAP Marketing target group.

In future releases, we plan to obsolete the creation functionality completely, and a target group can be transferred into Google without the overhead of creating a campaign on Google side.

Please let us know if you are productively using the functionality of ‘creating and push a Search Network Only Google Ads campaign from SAP Marketing Cloud’.

[PietzschmannRob · Accepted solution]

Hello Xuebo,

thank you for your fast answer. This is very helpfull.

Kind regards,

Robert

[mayaboleto · Accepted solution]

Hello Xuebo,

I saw your previous answer on target group creation without the creation of a campaign on Google Ads. When this feature will be available?

Kind regards,

Best,

Maya

[jennmurphy · Accepted solution]

Hi Maya,

We are actively working on this as part of our roadmap, but it is not yet confirmed for a specific release.

If you would like to track the progress of this feature, you are welcome to officially request it in our customer influence tool where you will be kept up-to-date on the delivery and availability.

https://influence.sap.com/sap/ino/#/campaign/38

Regards,
Jenn