SAP Marketing Cloud - geolocation data capturing

[Former Member]

Hello dear experts,

I would like to ask how is it possible to collect customers geospatial data, providing that there is API integration between SAP Marketing Cloud and a web on WordPress?

Example: a customer fills in the landing page form and these data go to SAP Marketing Cloud, but data on geolocation like Latitude and Longitude are not captured by SAP MArketing Cloud.

How we can capture this data as well?

Thank you,

Alex.

[silviabackes]

Hello Alex,

We already have a similar request in our SAP Marketing Cloud influence session. Please check Analyze geolocation where users open emails and vote or comment there.

Kind reagards,

Silvia

[JoycaVervinckt]

The linked influence idea never got planned, but it also doesn't cover exactly what I am currently looking for. The idea was about using the customer's IP address to geolocate them, and without consent this is not allowed. However, I am more looking for when the contact fills in a marketing form/landing page with fields for Street, City, Country etc: how can that address be converted into a geolocation?