Hi community,
Do you have experiences or recommendation for external planning tools which can be used in combination with SAP Marketing Cloud? Background is simply that Marketing Cloud Planning is not so advanced/dynamic as customer is needing it.
An easy example would be – due to the dynamic content and campaign design, every customer journey will be very individual and an old school marketing plan may not be able to give a perfect overview in advance for differenty customer or target groups.
In a perfect world I imagine a (integrated) calendar or planning tool, which knows the attributes used in SAP Marketing Cloud and can filter for them or use a contact/target group from SAP Marketing Cloud to simulate which campaigns would address and affects him/her and how the assets like email, push or landing page would look like.
Of course this tool should be able to do all the old school stuff like budgets, programs etc. too.
Do you have an idea or experience you can share? Most of my customers are using 100% external tools or supporting the build in functions with excel or comparable tool sets.
Many thanks in advance!
If you have any further questions do not hesitate to contact me!
Best regards, Stefan
Bluesky
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