SAP Marketing Cloud: Customize Subscriptions

[former_member558862]

We want to use subscriptions for different newsletters to be sent via SAP Marketing Cloud. First, we would like to start with one type of newsletter and thus also only one type of subscription. However, I could not find any information on the web about the customizing of the subscriptions.

1. Can anyone please provide me some source in regards to subscription customizing/configuration?
   
   Update: I found out that it's done with communication categories. So what I did was adding a new communication category with subscription enabled:
   
   

   

   This category can then be assigned to the newsletter content. The campaign execution should then automatically only send this content to customers who subscribed to "General Newsletter". This way I could also add further newsletters. Correct me if I'm wrong.

2. Is there some way to set the subscription by default (e.g. subscribed if email permission given, unsubscribed if email permission not given)?
   
   Update: I think this is not possible. I only saw that a customer becomes automatically unsubscribed when the permission is removed. Can this somehow be avoided or is this a standard behaviour which can not be changed?
   
3. Which API should be used to set the subscriptions for the contacts?
   
   Update: I suppose the CUAN_CONTACT_SRV API with entity set MarketingSubscriptions is used in general. The CommunicationCategory field must be set to the ID of the communicatation category ("1" in my screenshot). ContactPermission should be "Y" for subscribe, "N" for unsubscribe.
   
   
4. What would be a good way to transfer subscription changes to other systems? In regards to email permission opt-ins and opt-outs, we work with an "Open Channel Integration" which sends changes to the SCPI in order to distribute it to other systems. Is this also possible for subscriptions?

Thank you for the expertise.

[former_member599277 · Accepted solution]

Hi Christian,

Regarding your 1st point related to assignment of communication category , this has to be assigned for the campaign and not for the content as assigning it to the content has a completely different functionality ( That is for Email Limitation ) . More details you can find in below KBA

2911711 - SAP Marketing - Communication Limits not working as expected

For point 2 , Yes ,This is the standard behavior, and this is the result of the default implementation of Overrule Subscription

Please refer 2749451 - Email permission Opt-out changes all Subscriptions to Opt-out

3. For setting the Subscriptions , please refer

https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/2102.500/en-US/d17e29b5f239415ab6d85fbe...

Will confirm on the 4th point soon.

Regards,
Saravana.

[isathore]

Hi Christian,

The Subscription attribute (MKT_PERM_NEWSLETTER) is available in the standard data source SAP_CE_IC_CONTACT. This attribute can be made available of export definition and be passed to open channel. This can be enabled in the Segmentation Configuration app. Refer to our online documentation on how to make attributes available for export definition:

https://help.sap.com/viewer/ac1eab4c66bc490da7ac2c378c46b0e7/2102.500/en-US/b9d4c3efbc514fb08eafb6de... .

Best Regards

Isabelle