SAP Marketing Cloud - contact vs consumer

[Former Member]

Hello dear experts,

Could you please comment what is the actual difference between these two terms in SAP Marketing CLoud

-consumer

-contact

Thank you,

A.

[KunalBansal]

Hi Alex,

I agree with Jasmin's detailed answer!

To put it in simple term - Consumer is already a customer consuming your products; while Contact may or may not become a customer!

Best Regards,

Kunal

[jasmin_jordan]

Hi Alex Jakuba,

the difference between a SAP Marketing Cloud Consumer and a Contact is the following:

• A consumer is a person who has purchased something from your company as a private person. (B2C)
• A contact is the representative of a corporate account who has interacted with your company, for example, via web site visits, social media, or email. (B2B)

Depending on the business relationship, the contact can appear as either a consumer or a business partner (in the Business-to-Business (B2B) scenario). A contact is considered to be a consumer if he acts as a private person (B2C). A contact is a business partner if he acts as a representative of his company (B2B). If the contact is a business partner and part of the corporate account, then the business partner can be both a consumer and a contact at the same time.

Technically, the entities contact and consumers are the same. To identify them, we have two boolean attributes called "isConsumer" and "isContact".

If isConsumer = false AND isContact = false --> Prospect (unknown)

If isConsumer = false AND isContact = true--> Contact

If isConsumer = true AND isContact = false --> Consumer

If isConsumer = true AND isContact = true --> Contact and Consumer

Hope this helps!

Best regards,

Jasmin Jordan

[former_member739674]

Hi Jasmin,

I am currently working with contacts, I create a contact like a Consumer so, in Marketing Cloud my contact is associated with the company name, and also in the contacts section in my company is registered this contact; now I create another user as a "isContact", in Marketting Cloud, import monitor looks well, but inside the tool I don't know how to corroborate it so, my question is: How I can see "contact" relations in Marketing Cloud, how I can evidence that was created this relation?

Regards,

[vervinckt_joyca]

Hi Claudia,

the isConsumer and isContact fields can be visualized in segmentation, then you can see through there if your particular "person" has isContact=X or blank value.

Maybe they can even be visualized using the UI adaptation on the contact factsheet, but that I'm not sure.

[jasmin_jordan]

Hi Claudia,

the relation between contact and account, you can only see in the contact / account factsheet or in segmentation. It depends also, what kind of integration do you use.

Please find follow blog, to get more insides about contact-to-account relationships with the Business Partner: Contact-to-Account Relationships in SAP Marketing Cloud

Best regards,

Jasmin

[Katharinam]

Hi at all,

Off topic, but heading in that direction:

I found out that if the boolean attribute "IS_CONTACT = True" is set, I can see the field "Function" field in the contact.

Are there any other fields that depend on this? And what happens if I set "IS_CONSUMER = True"?

Thanks for your help!

[JensTewes]

Hi Alex,

in addition to Jasmin's and Kuna's answers, you might also like to check the corresponding documentation on the SAP Help Portal concerning Contacts, Consumers, and Corporate Accounts?

If so, here you are: https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/1905.500/en-US/2642715601181f5ae1000000...

Best regards,
Jens