SAP Marketing Cloud - capturing interactions from the web

[Former Member]

Hello dear experts,

Imagine I have a web on Wordpress with some videos. Is it possible to capture data from that web like how many videos the customer clicked to watch, how much time did they spend on each video, what was the sequence of watching those videos? and put it SAP Marketing Cloud as interactions for example?

THank you,

Alex.

[Former Member]

I am referring to this scheme:

[KunalBansal]

Dear Alex,

1. You can use the OData Service CUAN_IMPORT_SRV.
2. Please read the SAP Help Page for Interactions where it is explained very well.

Let me know if you've any questions, I'll be happy to assist further.

Thank you, good day!

Best Regards,

Kunal Bansal

SAP Marketing Consultant

[maik_bosch]

Hi Alex,

I think it is more a question if the video platform/ wordpress is able to provide/ capture you this data.

Maybe use google analytics/ tealium for help...

After this you have to "just" transform this data into proper interaction data and then to load/ push it to marketing cloud

BR

Maik

[KunalBansal]

Hello Alex,

As per my experience, you only can track the click-through, but the scenario you are expecting is not possible.

The first question is how would you gather the interaction in SAP Marketing Cloud?

Best Regards,

Kunal

[Former Member]

Hello Kunal, Alright, let's start with the click-through. Regarding gathering interactions - is it possible to do so using API calls? Alex.