SAP Marketing Cloud - Campaign Success Cube

[former_member600860]

Hello Experts,

I have the following requirement. Our customer wants to evaluate campaigns in a certain category. That means they want to know at the campaign level how many clicks a campaign has or how often a campaign has clicked. They also want to know how many people were in the target group of a campaign.

I have already found the campaign evaluation cubes. However, they always have the interactions as the key. But I would need everything based on the campaign. Does anyone have an idea or a starting point how to start?

Best Regards,

Caro

[Former Member]

Hi carostoe! I suppose that you're talking about email campaigns. If that's the case, you can create a Program under "Programs" app, and then assign the program to the campaign.

You can then use the standard filter of that Program in the Campaign Success for Messages cube available in the default reports like this:

More information about Marketing Programs: https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/2005.500/en-US/d13a20562d06c34ee1000000...

If you want to do a specific tracking for several links across campaigns, you can use Item of Interest. Item of interest are like "tags" you assign to a link. It's available in the Content Studio (not Lite version for Email).

Regarding to the target group people count, you can use the metrics "Delivered Messages" to see how many people you reached.

Let me know if you need more help 🙂 Regards,