SAP Marketing Cloud and Emarsys

[former_member737455]

Hi folks

Did you join yesterdays SAP CX Live session?
When talking about marketing solutions, there was not even a side note about SAP Marketing Cloud. On the other hand, the Emarsys marketing automation solution got a lot of attention.

Is there any official statement about SAPs strategy regarding these two mulit-channel marketing automation solutions?

thx and regards

[SCHNEIDERT]

Hi Christian,

very good question that also customers are asking more and more frequently.

As per my knowledge, the last statement from SAP was that Emarsys has an absolute B2C focus on Commerce integration for specific industries. In addition to that it is very focused on "standard" and doesn't have a lot of customizing capabilities like we now from SAP systems. So, I'm also very interested in the strategy. I could imagine e.g. to put the "Commerce Marketing" capabilities into Emarsys and use MC for the B2B Lead Management focus or something like that. But any official statements regarding that topic would be great to know how to talk to (potential) customers.

BR Tobias

[MichaelRey]

Hi Christian and other folks.
obviously new solutions or acquisitions capture the marketing air coverage.

For the SAP Marketing Cloud we continue to support our customers, we continue to deliver releases that include technical as well as business innovations. Focus of the SAP Marketing Cloud remains to serve enterprise scale customers with complex data and business models that build on integrations with SAP solutions in the CX space, but also SAP S4 HANA, CRM etc.

If you are interested to learn about the features we deliver each release with the SAP Marketing Cloud, please sign up for the Webcasts, e.g. here for the 2202 release: SAP Marketing Cloud: What's new in 2202?

Best regards
Michael

[SCHNEIDERT]

Hi Michael,

thanks for your update. That's good news 🙂

BR Tobias

[Srinivasalou]

Hello Michael,

Many thanks for the clarification and sharing the forecast for MC.

Best Regards, Srini

[SCHNEIDERT]

Hi christianlangmann,

I'm pretty sure you already know about, but I remembered your question and though wanted to mention here, that there's a DSAG web session tomorrow regarding MC Roadmap: https://dsagnet.de/dsag-event?id=258558&app=info

BR Tobias