SAP Marketing: Campaign with dynamic target group and delayed follow-up action (after trigger)

[former_member558862]

I have some very specific question in regards to a campaign setup I'm currently planning:

1. The target group is dynamic - some members who are part of the target group today may not match the selection criteria anymore in some days

2. Some custom action is executed for the target group

3. Some custom trigger is added after the custom action (custom action creates interactions for some of the target group members, those interactions are built with the interaction type used as trigger)

4. In case the interaction was triggered ("Yes"), I want to have two further follow-up actions which will be executed with delay (14 days later) just as you can delay the email sending for the email action

My question now: Let's say the two follow-up actions are executed 14 days later. In 14 days it may be that some of the target group members do not match the selection criteria of the dynamic target group anymore. Will the follow-up actions then be executed for those members as well or will the actions only execute for those who still match the selection criteria?

[former_member599277 · Accepted solution]

Hi Christian,

Dynamic Target group is for the Initial action and for the follow up action trigger , there would be a temporary target group created based on the Initial action ( Send Email in your case ) and follow up triggers act based on that target group and not on the Initial Dynamic Target group .

So Even the follow up trigger is after 14 days delay , Initial Dynamic Target group has nothing to do with this follow up actions.

Hope this helps.

Regards,
Saravana.

[former_member558862 · Accepted solution]

Hey saravana92,

so if the follow-up actions are independant of the initial dynamic target group, this would mean that the follow-up actions will be executed for all members who are triggered (even if they do not match the selection criteria of the dynamic target group after 14 days). Do I understand this correctly?

[former_member599277 · Accepted solution]

Hi Christian,

Yes , You are Right 🙂

Regards,
Saravana.