SAP CDP Social Media Integration

[govindap]

Hi Expert,

We are exploring solution for one of our client to provide them with Social Media Integration (Facebook, Google Ads, Instagram, LinkedIn, Twitter). From SAP CDP help guide I understood that we can integrate with all this platform but communication is only one way means we can only send audience to the social platform but we cannot capture back any response back.

So I would like to understand if we have any way to pull the customer responses back from social media platform for the audience which we have shared from SAP CDP platform

Currently client is using SAP Emarsys Platform for marketing purpose, however SAP Emarsys only support Facebook and Google Ads social integration hence exploring it via SAP CDP.

Please share your opinion on this.

Thanks
Govinda Parate

[KunalBansal]

Hello Govinda,

I understand the use case, but CDP doesn't offer this functionality now.

• You can submit an Influence Idea to SAP CDP Product Team.

I hope this information helped to close this thread.

Thank you.

Best Regards,

Kunal Bansal, SAP CX Architect

[SebastianSchuck19]

To clarify, these features are currently unavailable as pre-built connectors. However, one could realize these functionalities with the Custom Application (like the REST API) connector. But honestly I wouldn't recommend it.