Hi,
In nutshell, wholesalers can sell their articles on better price as they are selling in bulk, that can reduce the handling time and other costs impacting the final price otherwise. A wholesaler usually provides large quantity of articles, often they can be also the manufacturer of these articles at the same time.
A retailer sells articles directly to the customers for a profit. Some retailers may be the manufacturer also, but can more often procure the articles from a distributor or a wholesaler. They sell their articles therefore at a higher price due to markups.
There are lot of good sources on the net focusing on the comparison of these two industry sectors.
Best regards,
Andras
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