Queries regarding A/B Testing in marketing cloud

[former_member201769]

Hi Experts,

I have below queries on the A/B testing in mkt cloud.

1.What is the algorithm based on which members are divided in the testing group ? Can i have a control on that ?

2.By any chance if the outcome of the all the templates used for a/b testing came same for all nodes , which template is going to be sent to rest members?

3. If i will stop the A/B testing campaign in between , what will happen ? I tried stopping the campaign after i released the A/B testing campaign , still its showing that the winner template will be sent after 2 days ?

Thanks in advance.

kunalkumar.bansal Expert Advice needed.

Regards

Rashmi

[KunalBansal]

Hey Rashmi,

Have you read through these:

What is A/B Testing

Campaigns with A/B Testing

Thank you.

Best Regards,
Kunal

[former_member201769]

Hi Kunal,

Thanks for your reply. I am not able to access this links . Its showing not authorized .I tried with S User also.

Regards

Rashmi

[former_member267312]

Hi Rashmi,

Please find the correct links below:

What is A/B Testing

Campaigns with A/B Testing

kunalkumar.bansal please update your links accordingly and make sure to only post production links of the latest MKC version.

[KunalBansal]

Links have been updated, thank you.