Personalized link titles in email content offer block

[SauMaris]

We use email content with offer block. In the offer block it is possible to assign a personalized offer link for each offer.

Is it possible to personalize somehow offer link name so we can see each offer clicks in the statistics?

[ralf_freyler]

Hello Maris,

We fear that we do not really understand your concern. If you have selected an offer for an offer block, you can use the "Title" field to define the link title. If you have created another block with a different offer, you can enter a different link title for the link to this offer. The two link titles for the two offers are then different. If you talk about the Offer Recommendation block then every offer will have the same title and this we cannot change dynamically.

If Offer Recommendation is the case then I would recommend to create a influence request because I see this as very good improvement regarding offers and link tracking.

Best Regards

Ralf

[SauMaris]

I was asking for offers coming from offer recommendation block, indeed. I will log an improvement request.

[ralf_freyler]

Hello Maris,

I believe this section "Alias for Click Reporting" of the documentation answers your question.

Documentation: https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/2102.500/en-US/e04d27551ae78b43e1000000...

Best Regards

Ralf

[SauMaris]

It it though?

Offer block in email is dynamically providing content. As far as it seems links can be personalized, images can be personalized, but link titles cannot. All offers in the email are with the same title, and simply entering alias will not help uniquely identifying each offer.

We want to see in statistics, which offers people are interested, which ones they click.