Hi Alexei,
I hope this helps clear things up.
The reason for requiring that offers with target groups be
used in conjunction with recommendation scenarios is to avoid the eventuality that
a user adds an offer with an assigned target group to an email and then uses
that email in a campaign with a different assigned target group. Therefore, in
this case it is possible for contacts to receive offers in emails which they
are not eligible for. A way to avoid this is to make sure that your campaign has
the same target group as the offer, but this makes the offer’s assigned target
group redundant and requires you to create an unnecessarily large amount of
campaigns (instead of using X number of offers in one campaign, you now need X number
of campaigns for X number of offers). To avoid this, we require that you use a
recommendation scenario when using offers with target groups. In this case, the
service can look for the best offer and if nothing is returned, the email will
either not render the Offer recommendation block, or you can choose that the email
not be sent at all. In this case, for your X number of offers you need just one
campaign and one recommendation model which will return the offer with the
correct target group, and the possibility that a contact receives an offer for
which he is ineligible is avoided. Also, of you want to do this over multiple
communication mediums, you only have to create a recommendation scenario for
each communication medium (which is not intensive) and then assign each scenario
the model that you designed earlier.
In response to your question about altering this via ABAP
intervention, changing this behavior would be a major redesign of the whole
offer application and its integration into the email. There is no simple way of
changing this and can have all sorts of side effects during the email creation
process.
Thank you,
Ryan
Bluesky
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