Not correct Numbers in A/B campaigns in SAP Marketing

[former_member729555]

Hi experts,

I am facing a issue in A/B test campaign. Basically we have a target group with 450 people and in the report of the campaign appears 539. I don't understand why these is happening. Any help?

Attach some screenshots

ca.pngcampaing-perfomance.png

[former_member599277 · Accepted solution]

Dear Kevin,

Have you used Random Operators in your Segmentation Model ?

Random TG's without retention period can result in such issues.

Best Regards,
SaravanaKumar M.

[former_member729555 · Accepted solution]

Hi saravana92,

Yes I used random operators in the segmentation model (Attach screenshot) and don't have any retention period configured. The rebuild process is made manually

random-split-segmentation.png

It is necesary configure a retention peridod to avoid these error in the future?

[former_member599277 · Accepted solution]

Dear Kevin,

Random TGs more or less require the retention period to avoid different kind of data issues. This is recommended from the online help as well:

General Settings for Target Groups

Set a retention period for target groups that are based on a segmentation model with a Random operation or

Redefine the TG for the A/B testing campaign to avoid usage of the random segments.

Hope this helps.

Best Regards,
SaravanaKumar M.

[former_member729555 · Accepted solution]

Thanks for your help saravana92!