Marketing subscriptions between C4C and Marketing Cloud

[jose_rangel]

Dear SAP Community,

what could be the Best Practice to solve the following situation:

we have several communication categories in the Marketing Cloud that serve as marketing subscriptions to different newsletters. In the C4C, we can create a new contact that will be replicated to the SMC, but how can we send this contact with the relevant marketing subscriptions to the Marketing Cloud with the OOTB functionalities?

Thank you for the support

Best regards

Jose

[SCHNEIDERT · Accepted solution]

Hi Jose,

two questions:

1. Is SAP Marketing Cloud the leading system for permissions and subscriptions? That would mean the permissions and subscriptions are read-only in C4C (so the view in C4C is changed and the Request Permissions iflow is active) and can only be maintained in SMC.

2. If this is not the case, how do you maintain the subscriptions in C4C? Do you have Custom Fields for them? Or Custom Channel Permissions?

I think your scenario is not covered OOTB. For importing Marketing Permissions you cannot use the CUAN_BUSINESS_PARTNER_IMP_SRV which is triggered when a new Contact is created. In addition the CUAN_IMPORT_SRV (which is still used by standard iFlow for the replication of Marketing Permissions) is deprecated.

So I think you have to use the API_MKT_CONTACT_SRV or API_MKT_INTERACTION_CONTACT_SRV for importing the Subscriptions via OData. So maybe you can replace the CUAN_BUSINESS_PARTNER_IMP_SRV by one of the services mentioned above. Or you have to call one of the services in addition to the Business Partner Import Service. But maybe SAP will finally replace/change the iFlow for Permissions with 2005 release and there will be another possibility.

BR Tobias

[jose_rangel · Accepted solution]

Hello schneidert

Thank your for your answer!

In our case, the Marketing Cloud would be the system to maintain permissions and subscriptions. Do you know where to find a documentation about the Request Permissions iflow? Or could you explain how this functionality would work?

Thanks again

Best regards

Jose

[SCHNEIDERT · Accepted solution]

Hi jose_rangel,

in our case we first exported and imported the Permissions and subscriptions via CSV from C4C to SMC. The "old" iFlow for the replication still uses the CUAN_IMPORT_SRV and we didn't want to use that one.

After the successful import into SMC we activated the functionality of using the Permissions of Marketing Cloud in C4C by changing the scope Do you want to query Marketing Permissions and Subscriptions information from an external applicatio...

In addition to that the iFlow mentioned above ("Request Marketing Permissions and Subscriptions from SAP Marketing") has to be active.

Then everytime a user opens a contact in C4C and switches to the Marketing Permissions tab there, the iFlow is triggered and requests the Permissions and Subscriptions (that are maintained in SAP Marketing Cloud) in C4C.

Hope that makes it clearer.

BR Tobias

[SCHNEIDERT · Accepted solution]

Just to add: depending on the number of newly created contacts in C4C (if there aren't too many each day) it could also be an option to notify Marketing Team via email when a new contact is created in C4C. So they can maintain the Permissions for him in SAP Marketing Cloud. Maybe this is a solution for the transition period until you build your own iFlow or implement any other automation.

[jose_rangel · Accepted solution]

Hello schneidert

Once again thank you for the answer.

So, OOTB it seems it is not possible to update the permissions from the C4C. We were also discussing, if we would need to incorporate the manual step of the Marketing Team setting the subscription in the Marketing Cloud.

If we come up with an automation iFlow, I'll post the information about that here.

BR Jose