Marketing Cloud Up Selling

[Former Member]

Hello,

I need to do a scenario until I sell, I am using the algorithm frequently bought together but I do not know how to show me the products that have more value because doing so only gives me the same result of cross selling, that algorithm or that filter is it required for me to display those products?In the sap guides there are only models for cross selling or Top N but none for up sellingDoes anyone know what algorithm or filters give me that result?

[SCHNEIDERT · Accepted solution]

Hi Ivonne,

I think there's no standard recommendation model you can use at the moment. I think you have to develop that one by yourself... I will double check that again but right now I'm not aware of any you can use out of the box.

BR Tobias

[Former Member]

Hi Tobias,

Thank you so much for your help, I will review the bog.RegardsIvonne

[Former Member]

Hello Tobias,

Do you know if there is any documentation that says there aren´t standard scenarios for up selling?Thank you Ivonne

[SCHNEIDERT]

Hi ivonnemp,

not explicit, but you can browse the standard scenarios in the Application Help and see that there is none for Upsell.

Furthermore there's a blog from SAP Expert Tim Nusch where he described an Upsell use case and how to implement the custom algorithm for it:

https://blogs.sap.com/2018/03/28/how-to-implement-custom-algorithms-for-product-recommendations-in-s...

Hope that helps.

BR Tobias