Marketing Cloud Facebook campaigns

[KimVanP07]

We have just set up FB campaigns in our Q system and are questioning the best approach to test the integration before upgrading our P tenant. To feel better about testing in Q, we wanted to ensure that Marketing Cloud Facebook campaign audiences are sent over in a paused state as they are for Google campaigns?

[mohannad_el-jayousi]

Hello Kimberly,

Can you elaborate on the context here? Do you mean if a Facebook side campaign is paused, can you transfer an audience from SMC over? In fact, it is not necessary to create/assign an FB campaign from SMC side to be able to transfer a target group. It can be done independent of a campaign. Whereas for Google Ads, it is necessary to create from SMC a campaign to transfer an audience.

Kind regards,

Mohannad