Marketing Area Impact on Interaction and usage

[former_member576423]

Hello Experts,

I have enabled the Marketing area due to business requirement, Now i believe all the interactions coming for the account/contact needs to be enriched by the marketing area as well? Can someone confirm if the interaction can be defaulted with the Marketing area assigned to the account/contact? example Sales Order coming from S4?

i think in the BADI , we can check the account with assigned marketing area and assigned it to interaction. Also what if the account/contact is assigned to multiple marketing area?

If no, then all the interactions coming for the account/contact needs to be enriched with marketing area?

What about the task/activity created from the campaign having Marketing area? example: create task action from campaign having marketing area? is the activity created will automatically assigned to the marketing area since the campaign is assigned to marketing area?

vervinckt.joyca

schneidert

Any comments here please?

Any clarity on this please?

BR Mayank

[SCHNEIDERT]

Hi Mayank,

to answer the last question first: Yes, the activity of the campaign (e.g. create task) has the same Marketing Area assigned as the campaign.

I think for Sales Order coming from S/4 you have to check in CPI if you set a Marketing Area per default or which field you would like to map to the Marketing Area of the interaction.

Remember that an interaction can only have one Marketing Area assigned while a contact can have multiple Areas.

Hope that helps.

BR Tobias

[former_member576423]

Thanks schneidert

I have also double check the interaction in the app and the marketing area is assigned to the task.

Yeah, i will do the change in CPI, but i was thinking for all the interaction created in the system regardless of the campaign needs to be updated with Marketing area which becomes complex at some point of time.

eg. Abandoned cart coming from different websites needs to be enriched with the marketing area in an interaction.

BR Mayank

[JoycaVervinckt]

Yeah, you'll need marketing area now on all your interactions, and also don't forget your marketing permissions!

I'm struggling also currently with updating all historical marketing permissions and interactions with a marketing area...

only for "contacts" a marketing application job exists to append the marketing area to them.

There's two Ideas for this (one for interactions and one for permissions) on SAP Influence, but they didn't make it to 10 votes yet 😞

https://influence.sap.com/sap/ino/#/idea/231012

https://influence.sap.com/sap/ino/#/idea/226197